28BLACK and 28WHITE stand for premium - in the sense of premium not being a label but rather the highest ambition to do things differently and better.

Providing top quality of ingredients and design reflects the credo of CALIDRIS 28. For that, the unity of quality, taste and aesthetics is the key.

28BLACK and 28WHITE are the first natural energy drinks on the basis of the açaí berry. As such, they stand for a new generation of energy drinks. Rejecting taurine as well as artificial flavors, artificial colors, and preservatives, 28BLACK does not taste synthetic but natural.

The only true alternative to 28BLACK? 28WHITE. Five calories per can. Just like 28BLACK, 28WHITE delivers natural energy and premium taste with no taurine, no artificial flavors, no artificial colors, and no preservatives. And on top of that 28WHITE is sugar-free.